Found this on another Reds forum, dont know if its true or not, but its very similar to a lot of what was said last night.
Fox Broadcasting
Memo
To: Director of sports programming
From: Head programming director
CC: Joe Buck, Tim McCarver
Date: 07/11/05
Re: Upcoming All Star game broadcast
Please use the following guidelines for the All Star game broadcast:
1. If you are interviewing someone during the game action, please use a split screen so the viewers can see the person being interviewed. They would much rather see the interview than a full screen of the actual game action.
2. Make sure you refer to Ivan Rodriguez as the greatest catcher of all time. We’re getting tired of hearing about Johnny Bench. If you must compare any modern catchers to past greats, Fisk would be a good choice.
3. If Felipe Lopez gets into the game, please refrain from saying anything positive about the team he plays for. We don’t like that the best shortstop in the NL doesn’t play for one of our favorite big market teams, so try not to draw attention to it. Maybe if you tout him as a proven product of the Blue Jays farm system the viewers won’t be as likely to associate him with Cincinnati.
4. Every attempt should be made to make the broadcast appeal to younger viewers or music fans. Any pre-game gimmicks are good, especially if they involve a fan who has a very slim chance to win some money. The viewers will be on the edge of their seats. There may be a few adults watching or younger people who value the tradition and history of the game, but these viewers will be in the minority. Throw them a bone by bringing in an older broadcaster or some other respected baseball icon. Since the game’s in Detroit, Ernie Harwell would be a good choice. If you let him talk for a couple minutes, that should make the traditional fans happy, but don’t let him go on too long. If he starts into nostalgic talk about former great players, cut him off and go to a pre-game gimmick to keep the attention of the younger fans. We don’t want our viewers dwelling on the past so much.
If you adhere to these guidelines, we should have a successful broadcast. Just remember that most of our viewers have short attention spans and aren’t interested in the history of the game. Keep that in mind and all should go well. I will be watching.